Case Study

Real Study For Cleaning Business Before start

Don’t do the same mistake

Case Study #1

If I want to start a cleaning business, what type of cleaning service would be the best to offer where I would make the easiest money?

I operated a commercial cleaning business for about 40 years. I started with small accounts, cleaning them once per week or even twice per month. Gradually, I got into cleaning larger accounts every weekday. Eventually, I ended up cleaning only very large office buildings and shopping centres. These larger accounts are easier to manage because you have multiple employees working in the same place and all your equipment and supplies can be left on site. However, the bidding for these types of accounts is very competitive and the profit margins are very slim.

In the entire time I was in business, my biggest problem was finding good quality employees that were willing to work for the wages I could afford to pay and still have competitive prices.

I had a friend that specialized in maid services in people’s homes. I never understood how he could deal with so many individual clients and with the issues that surround doing work where people live. This would never have been a business that I could have managed. However, he did very well with it and had something like 40 teams of 2–3 women driving around in cars with equipment and supplies in the trunks.

Unfortunately, there is no “easy money” in the cleaning business. It doesn’t matter whether you are cleaning people’s homes or commercial buildings, there are many details, people management issues and competitive pressures. Being in business for yourself can be rewarding financially and also from the point of view of being your own boss. But don’t think it will ever be easy. I used to think that if only I could grow my business enough, I could afford to hire people to do the management and the sales and I could just collect dividends. I never got close to this ideal. The bigger my company got, the harder everything was. It is much harder to hire a good supervisor than a good cleaner and much harder still to hire a good operations manager or general manager. I often wished I could clone myself. I worked over 80 hours per week for most of the time I was in business. There were times when I had to rent an apartment downtown and come home on weekends just to keep things together. Really, if you are looking for easy money, don’t get into the cleaning business.

Case Study #2

I started a cleaning business about a month ago. I know this is kinda silly to say I don’t have clients and do no ads on yelp, instagram, facebook (because it’s too expensive) I also work a lot of hours and can’t answer phone calls. I have a website where you can book and discounts posted on my socials. Tomorrow I am delivering a flyer with 35% off my services if they book online. I tried to distribute them all it today but the weather was extremely hot (I live in Texas) and I felt extremely tired from running errands. But I noticed one person that I gave my flyer to say they’ll call me. I don’t have a number so I thought that was disappointing. Anyways, I am going through a lot, I feel like I already failed (I’ve been working on this cleaning business for 6 months) And started investing in it just last month(like buying supplies). I don’t know what else to do because I am struggling financially and I can’t afford much, I spent almost all my savings on the business. Any help or advise is great.

Things I already know: hire a VA (and yes, I know how to get one for $3 and hr, but i’m too broke for one)

Suggestion

I think this might work for you: Real Estate Investment Group Networking: Look up your local RE investing groups on Facebook. There are meetups where you are able to meet and greet all of the local flippers, realtors, investors, etc. Go to their meetings with your card and hand it out. They will be very excited to meet you and hire you.

Case Study #3

Cleaning business: Need help with Marketing

Hi All, I have a residential cleaning company in Houston, TX and am about 3-4 months in. I’m having a lot of issues getting bookings however.

I’ve been doing the model of getting clients and subcontracting the cleanings out; but have only gotten 3 clients up until now. Have lost a lot of money in even acquiring those.

I’ve tried Google Ads and Thumbtack, and cold messaging Airbnb owners to get bookings, but I seem to be needlessly losing money constantly on these venues or am just insanely getting lowballed.

With thumbtack, I’m paying around 8-40 dollars a lead, and the majority of them are lowballing me or are ghosting me completely.

With Airbnb, I’ve found it impossible to compete with prices, majority of them basically want free cleanings.

Google Ads; My conversion rate has been really expensive. Have only one booking from 300-400 clicks.

Needless to say I’ve lost a lot of money, and am not sure how I can recoup.

I’ve recently cut my prices by 50%, and have added a promo code, and am planning on passing out as many flyers/door hangers as possible.

Have started to spam on nextdoor as well.

This is my website: theroutineclean.com

Would love suggestions and critique.

Suggestion

Where are you sending your google ads clicks? To your normal website homepage? Or to a customized landing page?

Just took a look at the website. Couple suggestions

Feels a little scammy (low trust signals) due to:
1. lack of real photos
2. lack of reviews
3. lack of prior work examples
4. popups blasting up with discounts
Your lead capture form will deter leads
1. asks for all of the info up front => overwhelming psychologically
2. gives the price up front before you get contact info => no way for you to follow up after they compare prices and forget your name
3. the call to action has the same weight as the form options
4. the slider is not an intuitive way for folks to choose inputs (range boxes is better imo, doesn’t need to be too precise)
Make sure to have a landing page specifically designed for the advertisement you created (message matching)
1. it should message match the words used in the advert
2. it should have an easy and clear call to action
3. it should be loaded with high trust
Make sure to tune your google ads to high intent keywords, conversions reported, and get high relevance score from google
1. figure out which keywords have the highest intent for your services, especially niches that other competitors may not be targeting out of laziness
2. narrowly scoped keywords prevents google from stuffing garbage clicks onto your account (no broad match)
3. measure and report conversions to google so that their algo can help tune who it sends to you (otherwise, it’ll send you the bottom of the barrel since you’re not telling it you care)
4. ensure to maximize the relevance of your page by converting your visitors and having relevant keywords on your landing page

For junk removal, I made a robot that creates all the ads for me so I can test out different marketing messages and experiment more easily.

We’re getting leads for ~$5-15/lead and closing half of them since theyre only going to one of us.

Shoot me a DM if you want any help 👍

Case Study

Real Study For Cleaning Business Before start

Case Study #1

Case Study #2

Suggestion

Case Study #3

Suggestion

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