Case Study for Fitfooder

Case Study: Optimizing Website Performance for Fitfooder

Client: Fitfooder

Challenge:

Fitfooder’s website had excessive pages for a single product, leading to an unnecessarily large site that significantly impacted load times and overall user experience. The website was slow, and the number of pages made navigation cumbersome for users.

Solution:

I proposed a solution focused on streamlining the website’s structure. This involved creating dedicated sales landing pages to reduce the number of pages and eliminate unnecessary ones. I also optimized the images by compressing them without sacrificing quality, significantly reducing their size and loading times. Additionally, I worked on enhancing page speeds, ensuring that the entire website loaded much faster and provided a smoother user experience.